A brief Social Media Calendar guide 2021

Social Media Calendars are are calendars which contain key social media dates and events that can be used to plan your social media related posts throughout the year.

Social media dates to produce your own social media calendar can be found listed within the following blogs by different organisations or businesses such as:

• Bern, T. Socialbakers (2020, the must-have 2021 social media calendar: https://www.socialbakers.com/blog/social-media-calendar), 
• HubSpot Staff (2020, the ultimate social media holiday calendar for 2021 [Template]: https://blog.hubspot.com/marketing/social-media-holiday-calendar-2017).

There are quite a few other online social media calendars blog posts.

Social media calendars can also include social media hashtags (#) that can be used across numerous social media sites such as:

• Facebook, 
• Twitter, 
• Instagram, 
• LinkedIn and 
• Other social media platforms

Depending on the platforms that your business or organisation that you yourself have a presence on.

You are not required  to post on all the dates within social media calendars associated with your career and the industry in which the business and / or the organisation.

There are different steps that you can follow to set up a social media calendar such as from Microsoft: 

• Microsoft 365 Team (2020, how to create a social content calendar: https://www.microsoft.com/en-gb/microsoft-365/business-insights-ideas/resources/how-to-create-a-social-media-content-calendar)
• Clayton, S. (2017, How to create a social media calendar: a template for marketers: https://www.socialmediaexaminer.com/how-to-create-social-media-calendar-template-marketers/).

This can be a good starting point towards creating your very own social media calendar.

David Mc Donald

BSc (Hons) International Travel and Tourism Management 

Currently completing an MSc in Marketing 

LinkedIn: https://bit.ly/3nrFh6M