MarTech for Marketing Tools
MarTech (Marketing Technology) is an area of marketing that showcases the technologies that help with marketing and usually more digital marketing although these tools also blend the traditional marketing to the more digital orientated marketing. Chiefmartec.com have developed 2 infographics that summarise and include each of the MarTech technologies in a number of areas. In terms of the April 2018 they developed around these areas: Advertising & Promotion: (1) Mobile marketing (2) Display & Programmatic advertising (3) Search & Social Advertising (4) Native / Content Advertising (5) Video Advertising (6) PR (Press Relations) (7) Print Content & Enterprise: (8) Mobile Apps (9) Interactive Content (10) Video Marketing (11) Email Marketing (12) Content Marketing (13) Optimization, Personalization & Testing (14) DAM (Digital asset management) & MRM (Marketing Resource Management) (15) SEO (Search Engi...