MarTech for Marketing Tools

 MarTech (Marketing Technology) is an area of marketing that showcases the technologies that help with marketing and usually more digital marketing although these tools also blend the traditional marketing to the more digital orientated marketing. 


Chiefmartec.com have developed 2 infographics that summarise and include each of the MarTech technologies in a number of areas. 


In terms of the April 2018 they developed around these areas:


Advertising & Promotion:


(1) Mobile marketing

(2) Display & Programmatic advertising

(3) Search & Social Advertising

(4) Native / Content Advertising 

(5) Video Advertising  

(6) PR (Press Relations)

(7) Print


Content & Enterprise:


(8) Mobile Apps

(9) Interactive Content 

(10) Video Marketing 

(11) Email Marketing 

(12) Content Marketing 

(13) Optimization, Personalization & Testing 

(14) DAM (Digital asset management) & MRM (Marketing Resource Management)

(15) SEO (Search Engine Optimization)

(16) Marketing Automation & Campaign / Lead Management

(17) CMS (Content Management Systems) & Web Experience Management 


Social & Relationships

(18) Call Analytics & Management 

(19) ABM (Account-Based Marketing) 

(20) Events, Meetings & Webinars 

(21) Social Media Marketing & Monitoring 

(22) Advocacy, Loyalty & Referrals 

(23) Influencers

(24) Community & reviews 

(25) Bots & Live Chat

(26) Customer Experience, Service & Success 

(27) CRM (Customer Relationship Management)


Commerce & Sales 

(28) Retail, Proximity & IoT (Internet of Things) Marketing 

(29) Channel, Partner & Local Marketing 

(30) Sales Automation, Enablement & Intelligence

(31) Affiliate Marketing & Management

(32) Ecommerce Marketing 

(33) Ecommerce Platforms & Carts


Data 

(34) Audience / Marketing Data & Data Enhancement 

(35) Marketing Analytics, Performance & Attribution 

(36) Mobile & Web Analytics

(37) Dashboards & Data Visualization 

(38) Business / Customer Intelligence & Data Science

(39) iPaas (Integration Platform as a Service), Cloud / Data Integration & Tag Management

(40) DMP (Data Management Platform) 

(41) Compliance & Privacy

(42) Customer Data Platform 


Management 

(43) Talent Mgmt (Management) 

(44) Project Mgmt (Management)

(45) Budgeting & Finance 

(46) Collaboration 

(47) Projects & Workflow 

(48) Agile & Lean Mgmt (Mangement) 

(49) Vendor Analyse 


This is the blog were they released this infographic: https://bit.ly/3lbHWDP
This is a direct link to the infographic (2018): https://bit.ly/2WH1Hd4


For the latest update to the blog (2020): https://bit.ly/3l9biTt
For a direct link to the infographic (2020): https://bit.ly/3mugS2f

I hope this of interest. 

Have a good day and week. 

Kind regards, 

David Mc Donald 

MSc in Marketing Student 

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