Marketing from traditional to the digital

There are many sources of trend reports that have been developed on an annual basis that are for different industries this blog post will be focusing on the marketing industry so that if you are a student of marketing or even an academic with a focus on marketing these sources may give you key trends to base your research around or even to include within a proposal for an academic study of an industry such as the marketing industry.  These trends are also for anyone who works within the industry or even are involved with making management decisions from a marketing point of view. Especially if, it is a long term trend it may mean that it's worth investing in introducing an offering that you company can develop and sell to the consumers (B2C) and other companies (B2B) depending on the focus of your company or even short term micro trends. Marketing trend reports for 2021 can include:                             ...

Generally speaking  Instagram is designed to be only used on mobile devises although, there are ways to make Instagram and all of the features available on desktop (laptop and computer) rather than only through the app on mobile / smartphone and other handheld tablets of different operating systems.  There is an extension called Desktopify that is available for free on Chrome Web Store . Link: http://bit.ly/3cbN4nl Once you get onto the above page you can click on the 'Add To Chrome'  The above pop up will be on the screen and click on the 'add extension'  A  pop up will then be on the screen letting you know that the extension has been added to your chrome browser  and you can now find it listed in your extension for the browser.  Your extensions list can be can be found on a chrome browser by clicking on the puzzle piece icon at the top of the page beside your Google user photo on your search bar.   This is only 1 extensions that can ...

There are many tools that are available for scheduling the posts for free and or paid for means for either one specific social media platform or can schedule across several different social media platforms that you can use either for your professional or personal platforms accounts. These platforms can save you time if you want to schedule all post ahead of time. These platforms can help you manage your social media accounts for the marketing of your businesses or even for your personal social media accounts in certain cases. Here is a list of 5 social media scheduling tools that you could consider utilizing: (1) TweetDeck (https://tweetdeck.twitter.com/) Social Media platform(s) supported: Twitter  Price: Free  TweetDeck is a scheduling tool that was originally launched as a third party non-associated with Twitter interface so that users can look at multiple views of one or more Twitter account that you own and have set up or even are involved with managing for business. Colu...

 If, you are trying to start a blog or even further progress and develop an existing blog of yours or your business of any type.  There are many digital marketing tools that can help you find ideas to write about for your blog be it about marketing or any other topics that are writing these blogs about on your own business website or even on other external blog hosting websites. These blogs can be emailed to your email list and to even showcase some of your businesses services or even what you yourself have to offer for potential employers if your are looking for a job yourself.  Or, even if there is a particular topic that you are interested in or activity that you are involved in be it sports, course of study or even the job that you currently are employed in. This can show your existing employer that you are interested in the area or industry that you are currently employed in or even the industry that you are hoping to become employed in if you want to make that chang...

Social Media Calendars are are calendars which contain key social media dates and events that can be used to plan your social media related posts throughout the year. Social media dates to produce your own social media calendar can be found listed within the following blogs  by different organisations or businesses such as: Bern, T. Socialbakers (2020, the must-have 2021 social media calendar: https://www.socialbakers.com/blog/social-media-calendar),  HubSpot Staff (2020, the ultimate social media holiday calendar for 2021 [Template]: https://blog.hubspot.com/marketing/social-media-holiday-calendar-2017). There are quite a few other online social media calendars blog posts. Social media calendars can also include social media hashtags (#) that can be used across numerous social media sites such as: Facebook,  Twitter,  Instagram,  LinkedIn and  Other social media platforms Depending on the platforms that your business or organisation tha...

There are many digital marketing tools that are available both with free versions and paid for versions Digital marketing tools out there online include tools from companies such as:  (1) Google (2) Microsoft  There are countless link shortener online tools with both free and paid for platform options.   There are  many more platforms and tools out there other than the ones included in the Power Point at the link below: The full Power Point I've uploaded onto Slide Share: http://bit.ly/38AnyWP  David Mc Donald, BSc (Hons) International Travel and Tourism Management and currently completing an MSc in Marketing LinkedIn: https://bit.ly/3nrFh6M

 Marketing has been defined by numerous academics over the years although here is a recent definition from  : Kotler & Armstrong (2020, 654) define marketing as: "The process by which companies engage customers, build strong customer relationships, and create customer value in order to capture value from customers in return." Their definition breaks marketing intro the following processes that marketing is required to fulfill for the companies: (1) Engage customers (2) Build strong customer relationships (3) Create customer value  To: Capture value from the customers in return. References Kotler, P.T. & Armstrong, G. (2020) Principles of marketing. 18th ed. Harlow: Pearson, 654.  David Mc Donald, BSc (Hons)  Currently studying an MSc in Marketing  LinkedIn:: https://www.linkedin.com/in/david-mc-donald-bsc-hons-296326116/