Marketing from traditional to the digital

There are many different types of media that can be used to support your marketing efforts from the traditional media platforms to the digital platforms that can be utilized by either individuals or even companies of any size.    There are the following types of media:   1.      Owned,  2.      Earned,  3.      Paid, 4.      Shared & 5.      Rented.   Although, let us start with  traditional media  channels or types:   Traditional media   can include adverts or articles within newspapers, magazines, trade journals as well as other traditional printed media forms or there are are also television (TV) adverts or even radio adverts or even a sponsorship agreement between the radio station or even the TV station and your company where there can be product placement within these TV or radio shows and the ads that app...

There are many companies that use Chatbots in this day and age and there are many free tools that you can use to create these.  In this case you don't need to be an expert in computer science, codding or a background in Information Technology (IT).  There are no-code options available that allow you to create websites, applications (Apps) although, this particular blog doesn't cover that. This is just to highlight 10 chatbot builders that are completely free or at least have free plans available or a free trail. These tools can allow you to do many things although, they can be limited and you would also need to have customer agent in your company to take over when it reaches that stage when the chat bot can not answer the question or can not close the sale or make the booking or complete the sales process or booking process or for other reasons as usually they can only answer a number of pre-defined questions. (1) Hubspot - Chatbot Builder Software (https://www.hubspot.com/pro...

Digital marketing plans can be based around many frameworks to cover all the key areas that you are required to incorporate within the plan.  It is important that all digital online and offline channel assets that your company or even your own channel assets are covered within the plan if you are creating one for your own marketing efforts not associated with a company or organisation.   As without a plan you and or your company or organisation digital marketing assets may be utilized fully for you or your companies or organisations marketing efforts. This can be incorporated within your companies or organisations main marketing plan to an extent as these digital channels need to be acknowledged with your marketing plan especially in this day and age. Although, a separate more concentrated digital marketing plan for marketing can also be developed and utilized.  Three frameworks that can be utilized for a stand alone digital marketing plan. These frameworks can be th...