Marketing from traditional to the digital

 MarTech (Marketing Technology) is an area of marketing that showcases the technologies that help with marketing and usually more digital marketing although these tools also blend the traditional marketing to the more digital orientated marketing.  Chiefmartec.com have developed 2 infographics that summarise and include each of the MarTech technologies in a number of areas.  In terms of the April 2018 they developed around these areas: Advertising & Promotion: (1) Mobile marketing (2) Display & Programmatic advertising (3) Search & Social Advertising (4) Native / Content Advertising  (5) Video Advertising   (6) PR (Press Relations) (7) Print Content & Enterprise: (8) Mobile Apps (9) Interactive Content  (10) Video Marketing  (11) Email Marketing  (12) Content Marketing  (13) Optimization, Personalization & Testing  (14) DAM (Digital asset management) & MRM (Marketing Resource Management) (15) SEO (Search Engi...

  Today (4th October 2021) Facebook and other services owned by Facebook including WhatsApp as well as Messenger are currently down.  This was Tweeted by Mike Schroepfer, Chief Technology Officer (CTO): " *Sincere* apologies to everyone impacted by outages of Facebook powered services right now. We are experiencing networking issues and teams are working as fast as possible to debug and restore as fast as possible." His Tweet is available to read here: https://bit.ly/3uF1YK4 Also, if, you would like to follow him for future updates from his Twitter account: https://bit.ly/2ZWDKzP I would recommend checking each apps official Twitter accounts for Tweets: This is one from Facebook's App Twitter:    This is the source for the above Tweet: https://bit.ly/2ZN7EpY Here is a link to the Facebook App official Twitter:  https://bit.ly/3laI6eN The official WhatsApp account tweeted:  "We’re aware that some people are experiencing issues with Whats...

There are many different types of media that can be used to support your marketing efforts from the traditional media platforms to the digital platforms that can be utilized by either individuals or even companies of any size.    There are the following types of media:   1.      Owned,  2.      Earned,  3.      Paid, 4.      Shared & 5.      Rented.   Although, let us start with  traditional media  channels or types:   Traditional media   can include adverts or articles within newspapers, magazines, trade journals as well as other traditional printed media forms or there are are also television (TV) adverts or even radio adverts or even a sponsorship agreement between the radio station or even the TV station and your company where there can be product placement within these TV or radio shows and the ads that app...

There are many companies that use Chatbots in this day and age and there are many free tools that you can use to create these.  In this case you don't need to be an expert in computer science, codding or a background in Information Technology (IT).  There are no-code options available that allow you to create websites, applications (Apps) although, this particular blog doesn't cover that. This is just to highlight 10 chatbot builders that are completely free or at least have free plans available or a free trail. These tools can allow you to do many things although, they can be limited and you would also need to have customer agent in your company to take over when it reaches that stage when the chat bot can not answer the question or can not close the sale or make the booking or complete the sales process or booking process or for other reasons as usually they can only answer a number of pre-defined questions. (1) Hubspot - Chatbot Builder Software (https://www.hubspot.com/pro...