Marketing from traditional to the digital

There are many companies that use Chatbots in this day and age and there are many free tools that you can use to create these.  In this case you don't need to be an expert in computer science, codding or a background in Information Technology (IT).  There are no-code options available that allow you to create websites, applications (Apps) although, this particular blog doesn't cover that. This is just to highlight 10 chatbot builders that are completely free or at least have free plans available or a free trail. These tools can allow you to do many things although, they can be limited and you would also need to have customer agent in your company to take over when it reaches that stage when the chat bot can not answer the question or can not close the sale or make the booking or complete the sales process or booking process or for other reasons as usually they can only answer a number of pre-defined questions. (1) Hubspot - Chatbot Builder Software (https://www.hubspot.com/pro...

Digital marketing plans can be based around many frameworks to cover all the key areas that you are required to incorporate within the plan.  It is important that all digital online and offline channel assets that your company or even your own channel assets are covered within the plan if you are creating one for your own marketing efforts not associated with a company or organisation.   As without a plan you and or your company or organisation digital marketing assets may be utilized fully for you or your companies or organisations marketing efforts. This can be incorporated within your companies or organisations main marketing plan to an extent as these digital channels need to be acknowledged with your marketing plan especially in this day and age. Although, a separate more concentrated digital marketing plan for marketing can also be developed and utilized.  Three frameworks that can be utilized for a stand alone digital marketing plan. These frameworks can be th...

There are many websites out there. That can be used for finding images online for your marketing and presentations. Although, a large majority of these websites require you to pay licencing fees or even a subscription fee. They can be used for your own personal marketing projects or even for a company marketing project or campaign. For companies and projects of any size. This could also be something to consider for smaller sized companies and start-up companies with a much more limited marketing budget or even bigger and international companies. Internal use for internal marketing or presentations using any image could be allowed depending on the type and form of licence purchased along with the image(s). They could be used within your internal company presentations.  Although when you will be sending these images out publicly alongside your marketing campaign(s). That's when the use of images in your marketing efforts or when you don't have the time to take actual photos yours...

There are many sources of trend reports that have been developed on an annual basis that are for different industries this blog post will be focusing on the marketing industry so that if you are a student of marketing or even an academic with a focus on marketing these sources may give you key trends to base your research around or even to include within a proposal for an academic study of an industry such as the marketing industry.  These trends are also for anyone who works within the industry or even are involved with making management decisions from a marketing point of view. Especially if, it is a long term trend it may mean that it's worth investing in introducing an offering that you company can develop and sell to the consumers (B2C) and other companies (B2B) depending on the focus of your company or even short term micro trends. Marketing trend reports for 2021 can include:                             ...

Generally speaking  Instagram is designed to be only used on mobile devises although, there are ways to make Instagram and all of the features available on desktop (laptop and computer) rather than only through the app on mobile / smartphone and other handheld tablets of different operating systems.  There is an extension called Desktopify that is available for free on Chrome Web Store . Link: http://bit.ly/3cbN4nl Once you get onto the above page you can click on the 'Add To Chrome'  The above pop up will be on the screen and click on the 'add extension'  A  pop up will then be on the screen letting you know that the extension has been added to your chrome browser  and you can now find it listed in your extension for the browser.  Your extensions list can be can be found on a chrome browser by clicking on the puzzle piece icon at the top of the page beside your Google user photo on your search bar.   This is only 1 extensions that can ...

There are many tools that are available for scheduling the posts for free and or paid for means for either one specific social media platform or can schedule across several different social media platforms that you can use either for your professional or personal platforms accounts. These platforms can save you time if you want to schedule all post ahead of time. These platforms can help you manage your social media accounts for the marketing of your businesses or even for your personal social media accounts in certain cases. Here is a list of 5 social media scheduling tools that you could consider utilizing: (1) TweetDeck (https://tweetdeck.twitter.com/) Social Media platform(s) supported: Twitter  Price: Free  TweetDeck is a scheduling tool that was originally launched as a third party non-associated with Twitter interface so that users can look at multiple views of one or more Twitter account that you own and have set up or even are involved with managing for business. Colu...

 If, you are trying to start a blog or even further progress and develop an existing blog of yours or your business of any type.  There are many digital marketing tools that can help you find ideas to write about for your blog be it about marketing or any other topics that are writing these blogs about on your own business website or even on other external blog hosting websites. These blogs can be emailed to your email list and to even showcase some of your businesses services or even what you yourself have to offer for potential employers if your are looking for a job yourself.  Or, even if there is a particular topic that you are interested in or activity that you are involved in be it sports, course of study or even the job that you currently are employed in. This can show your existing employer that you are interested in the area or industry that you are currently employed in or even the industry that you are hoping to become employed in if you want to make that chang...